My debut YA novel is scheduled for release in May, 2012, so this morning I was thinking about the word “launch.” I think I came to my previous book releases a little bewildered, overwhelmed by the options (101 Ways to Promote Your Book), and a bit timid about getting my feet wet. Now, I realize that while I can’t do it all, I can have a focused plan. So I asked myself, if I were sailing around the world, how would I prepare for my trip?
I’d love it if my novelist friends would tell me specific things you’ve done to prepare for your own launches. How would you interpret these steps?
Laying in Supplies—I’d need food for the voyage, blankets, emergency lights, fishing gear, etc.
Maps, both paper and electronic
A Route Plan–decide how I’ll get there
Talk to Experienced Sailors—especially those who’ve sailed around the world before
Enlist Supporters at Home—people who will stay in contact remotely and report on my progress
Enlist Supporters in Foreign Ports—people who would welcome me, let me stay with them, and introduce me around their city
Avoid Dangerous Waters—war-torn areas, areas with pirates, areas prone to storms
Languages—acquire a working knowledge of the main languages where I will be sailing, or find interpreters.
Time for Loved Ones–build in daily
Post-Trip Plan—a plan for after I return home, so I can rest and slow down, but not all the way down.
Work on Next Trip—preparing for another trip, even while I’m on this one.
Advice?
One Year to Launch—Calling on the Well-Traveled for Advice
Hi Katherine: I have not sold a novel but I think that I can address this with competence.
Consider a book trailer. Make sure it is not cheesy.
Blog tours are great.
Don't be shy. I think that contacting every library that you have ever had a connection with is a good idea. Tell them about your fab book.
I also contacted all school libraries and specialists in the area.
Contact organizations that might connect with your book in some way and see if you can work out some co-events. For you — nature/cougar groups, spirituality for teens, stuff like that.
Hope this helps.
Looks like you have some good plans, Katherine!
I agree with what Molly said. Working on the next book is definitely a good plan. Don't wear yourself out, and focus on what you like to do – a little effort to reach lots of readers is better than a lot of effort to reach a few readers.
I can't wait to see this book on the shelf!!!!